Privacy Policy

1. Introduction

HelloSeniors® ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us by phone, text, or other means.

Please read this Privacy Policy carefully. By using our Services, you consent to the practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Services.

2. Information We Collect

Personal Information You Provide

We collect information you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, mailing address
• Demographic Information: Age, date of birth, gender
• Service-Related Information: Information about the services you're interested in (estate planning, insurance, healthcare, financing, etc.)
• Health Information: General health information you choose to share when seeking healthcare-related services
• Financial Information: General financial information relevant to insurance, mortgage, or financing inquiries
• Communication Records: Records of your communications with us, including phone calls, emails, texts, and chat messages

Information Collected Automatically

When you access our website, we may automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Information: Pages viewed, links clicked, time spent on pages, referring website
• Location Information: General geographic location based on IP address
• Cookies and Tracking Technologies: Information collected through cookies, pixels, and similar technologies

Information from Third Parties

We may receive information about you from third parties, including:

• Network Professionals you engage with through our platform
• Marketing partners and lead sources
• Publicly available sources

3. How We Use Your Information

We use the information we collect to:

• Provide Services: Connect you with appropriate Network Professionals based on your needs
• Communicate: Respond to your inquiries, send service-related communications, and provide requested information
• Improve Services: Analyze usage patterns, troubleshoot issues, and enhance our website and services
• Personalize Experience: Tailor content and recommendations to your interests and needs
• Marketing: Send promotional communications about services that may interest you (with your consent where required)
• Compliance: Comply with legal obligations, enforce our terms, and protect our rights
• AI Training: Improve our AI voice and text systems to better serve you (see Section 6)

4. How We Share Your Information

We may share your information with:

Network Professionals

When you request to be connected with services, we share relevant information with vetted professionals in our network who can assist you. This may include your contact information, service interests, and other details necessary to serve you.

Service Providers

We share information with third-party vendors who perform services on our behalf, including:

• Website hosting and technology providers
• Customer relationship management (CRM) systems
• Communication platforms (phone, text, email services)
• AI technology providers
• Analytics and marketing services

Legal Requirements

We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

If HelloSeniors® is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Telephone & Text Communications

By providing your phone number, you consent to receive:

• Phone calls regarding your service inquiries
• Text messages (SMS/MMS) with information, updates, and follow-ups
• Communications from both HelloSeniors® and relevant Network Professionals

Call Recording: Phone calls may be recorded for quality assurance, training, and compliance purposes. By engaging in a phone call with us, you consent to the recording of that call.

Text Message Frequency: Message frequency varies based on your inquiries and interactions. Message and data rates may apply.

Opt-Out: You may opt out of text messages at any time by replying STOP to any message. You may opt out of phone calls by informing us during a call or contacting us directly.

6. Artificial Intelligence & Your Data

HelloSeniors® uses artificial intelligence (AI) technology, including AI-powered voice and text systems. Here's how your data interacts with our AI:

What We Collect

• Voice recordings from AI-assisted phone calls
• Text conversations with AI chat systems
• Interaction patterns and preferences

How We Use AI Data

• To respond to your inquiries and provide information
• To route you to the appropriate resources or professionals
• To improve the accuracy and helpfulness of our AI systems
• To train and enhance our AI technology

Your Rights

You have the right to:

• Request to speak with a human representative instead of AI
• Request that your data not be used for AI training purposes
• Request deletion of your AI interaction data

To exercise these rights, contact us using the information provided at the end of this policy.

7. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. These technologies help us:

• Remember your preferences and settings
• Understand how you use our website
• Deliver relevant advertising
• Analyze and improve our services

Types of Cookies We Use

Managing Cookies: Most browsers allow you to control cookies through their settings. However, disabling cookies may affect the functionality of our website.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• Encryption of data in transit and at rest
• Secure access controls and authentication
• Regular security assessments and monitoring
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Data Retention

We retain your personal information for as long as necessary to:

• Provide the services you requested
• Maintain our business relationship with you
• Comply with legal obligations
• Resolve disputes and enforce agreements

When your information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies.

10. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information:

Access & Portability

You may request a copy of the personal information we hold about you.

Correction

You may request that we correct inaccurate or incomplete information.

Deletion

You may request that we delete your personal information, subject to certain exceptions.

Opt-Out of Marketing

You may opt out of receiving marketing communications by clicking "unsubscribe" in any email, replying STOP to text messages, or contacting us directly.

Do Not Sell My Information

We do not sell your personal information. If you have concerns, please contact us.

To exercise any of these rights, please contact us using the information below. We will respond to your request within the timeframe required by applicable law.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, and disclose
• The right to delete your personal information
• The right to opt out of the sale or sharing of personal information
• The right to non-discrimination for exercising your privacy rights
• The right to correct inaccurate personal information
• The right to limit use of sensitive personal information

To exercise these rights, contact us at the information provided below or call 1-844-407-7677.

12. Children's Privacy

Our Services are designed for adults 55 and older and are not intended for children under 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected information from a child under 18, we will promptly delete it.

13. Third-Party Links

Our website may contain links to third-party websites, including those of Network Professionals. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any website you visit.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Last Updated" date at the top of this policy.

We encourage you to review this Privacy Policy periodically. Your continued use of our Services after any changes indicates your acceptance of the updated policy.